why is this According to daniel kanehman's

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Theory where he mentions that we have two types of thoughts, one fast and one slow, fast thinking has a total of 7 chunks, which is our processing capacity. 2 – fitts law fitt's law states that "The time necessary to reach the objective is a function of the distance and size that must be traveled to reach it." that is, it refers to the distance and time between the objects that are part of a user flow. For example, if we want to buy a pair of sneakers, it is ideal that we first select the product category, then select it and, finally, go to the cart to pay. All that flow must be close and easily accessible. This whole process will take us some time, and that is where we will see fitt's law reflected. 3 – miller's law this principle refers to the fact that “an average user can only retain up to 7 elements in their immediate memory.” working memory is what is used for short-term processing, meaning its storage buffer is low. That is, we should not saturate the product with information, as this will end up confusing users. 4 – jakob's law jakob's law, another of the ux laws  , says that “users spend most of their time elsewhere.

This means they prefer one site to work the same way as all the others they already know. Something like an habituation and a confidence that what is already known gives them. This gives us the guideline to think about the importance of ux research. It teaches us that before creating something new it is good to research and look for references. 5 – law of proximity – ux laws when we talk about the law of proximity we mean that “objects Buy Bulk SMS Service close or close to each other tend to group together.” as part of our human consistency we always want to see logic in things, that is why our brain groups objects that are together or close, with the intention of giving them a logical meaning. When we put all the objects together, we usually take them as part of a single group. If something divides the group, for example a space, our brain associates it as separate. Ux law user experience wow cx 6 – aesthetic usability effect this alludes to the purely aesthetic sense of the elements. That is, people tend to perceive that things that look better or are more beautiful will work better than others that have a slightly less aesthetic sense.



This is another of the laws of ux. But, be careful! That sometimes appearances are deceiving. 7 – law of pregnancy “people will perceive and interpret ambiguous or complex images as the simplest possible form.” in itself, this ux principle states that human perception tends to take the simplest possible forms. In this way, we recognize the easiest figures to interpret and assign them a meaning or organization. People are going to try to reduce the effort of analyzing things with the intention of not wasting energy and cognitive resources. That is why we will give a simple interpretation to the images. 8 – law of similarity or similarity – ux laws people tend to easily perceive similar objects. And when these objects share shape, color and size, that is when they are perceived as the same or similar. In a design, if we group all the red buttons with negative actions, people will do the same. 9 – serial position effect did you know that we tend to remember the first and last elements of a series of things best, be they objects or stories? And this principle speaks to that, to the way we store information in short- and long-term memory.