New generations changing the food industry

joynabjerin

Conscientious consumers do not see their purchasing decisions as habits but as a declaration of their responsibility in the world. The food industry is challenged by younger generations who want to know more about the origin of their food. They are questioning, in addition to traditional factors such as cost, convenience and flavor, aspects such as traceability, quality of ingredients, production practices, packaging sustainability, food waste, the treatment provided to collaborators and, of course. , good animal welfare practices. It is expected that by 2027, generation Z (born between 1998 and 2016) will represent 28% of the global population, combined with millennials (born between 1981 and 1997) who represent 52% of the world's population.

They are the ones who are selecting brands and Ca Cell Numbers companies based on the responsibility they have towards society and the possibility of having a positive impact on the world. Food companies need to prepare to create and embrace a new relationship with their customers , build trust, recognize and positively address their concerns, as this moment can be an opportunity for companies and not an obstacle. Companies must create a purpose beyond the concept of social responsibility, since they have become political and social actors, being more influential than governments , being a focus of social demands. Companies have the opportunity to make purpose a business, in conjunction with the values ​​and needs of their customers.



The Brazilian company JBS SA, the largest meat processor in the world, presented its first plant-based hamburger, entering the market for plant-based alternatives, just as the meat industry giant Tyson Foods (the largest meat producer in the United States) did before. USA), which after acquiring a 6.5% stake in Beyond Meat announced that it would launch its first plant-based alternative in late summer 2019. 2.Plant alternatives to meat are growing unstoppably According to the firm MarketsandSanders, interest in meat alternative products is expected to continue increasing and its market will reach 6.4 billion by 2023. One of the most impressive moves of 2019 was the debut on Wall Street of the company Beyond Meat, soaring an incredible 163%, making it the best initial stock offering since 2000.