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Processes can be automated in order to spend more time on different vital aspects of the marketing strategy and make it more human. Visibility so what we recommend from our online marketing agency is that smes or large companies that want to carry out marketing actions in the digital world should be aware that it is no longer something that can be left to chance but that it must be taken seriously , with precise actions at the right time and place, the collection and study of data will provide the necessary information for good performance in the digital environment. Google resources for digital marketing in digital marketing for search engines we can distinguish two large fields that every company should take into account, organic marketing and paid marketing.
Within organic marketing there are two free and fundamental tools that every website should have up to date and optimized and that also help us keep track by monitoring to obtain the necessary data, and thus make relevant decisions when creating new Latest Mailing Database pages or carry out new actions within our website. We are talking about google analytics and google search console. Google analytics the first one is google analytics , this web analytics and monitoring tool allows us to break down the traffic of our site and have necessary and relevant data. Within google analytics we find four large sections that allow us to know where the traffic comes from, its language, from which device they are accessing or what they do on the site. These sections are located in the left side menu and are: audience, acquisition, behavior and conversions.

Audience : it can be interpreted as who accesses the site. It allows us to see demographic data of the users, their interests likes) or geographic information of the same. Acquisition where our traffic comes from, from what channels and what source or medium is responsible for the users accessing it. Behavior what they do within the site, this section is of vital importance since within the subtab we can find the site content section where we can see which pages are the most visited, a very important piece of information to be able to optimize the contents from the point of view of conversion.
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