Los Pollos Hermanos, when a Marketing campaign makes you eat chicken

Nasim21

Today we want to tell you about Netflix's 2017 marketing campaign to promote the third season of Better Call Saul , a spin-off of Breaking Bad.

A brilliant campaign with lots of fried chicken!

Los Pollos Hermanos, when a Marketing campaign makes you eat chicken

In this article
An appetizing idea
The promotional campaign
Conclusions
An appetizing idea
The idea was as simple as it was brilliant:

In both the Breaking Bad TV series and its spin-off Better Specific Database Call Saul, there has always been a central place for one reason or another in the story arc

It is – and those who have followed the series know it well – a KFC-like fast food restaurant but with a less Kentucky and more Mexico connotation.

Los Pollos Hermanos , an imaginary but absolutely real chain in the universe created by Vince Gilligan (author of the two TV series in question).

So Netflix, in the throats of one of its classic fits of creative flair, decided to turn this hither to purely fictitious fast food chain into reality .

Los Pollos Hermanos, when a Marketing campaign makes you eat chicken

The promotional campaign
The campaign envisaged the opening of various pop-up stores, temporary shops that appear almost by magic, out of nowhere, as if they were pop-ups.



The reason why this story is particular and deserves to be told is simple.

In the United States it is not uncommon to find oneself in contact with original and imaginative marketing initiatives, also thanks to the relevance of the North American market, as well as the fact that if the company is Made in the USA it will obviously be in the USA that it will use its best papers .

But this time it wasn't like that.

For once, a marketing initiative of this type didn't stop at just the United States, but went overseas and also landed in Italy, in 2017, with two pop-up stores: one in Milan and the other in Rome.