6 Benefits of Email Marketing for Small Businesses

bithiraniw13

As you can see, the deals section conveniently allows users to review the deals or skip the sponsored content altogether. Email marketing tips for startups 3. Good copy matters Conversions are important for any business. Before users convert, however, they must first be willing to click your messages. To convince customers to open your emails (and hopefully buy from you), the copy has to interest them.

you’re wondering how to write this copy, consider first what Armenia Email List interests you. When you visit your inbox, which email do you open first? The one that promises something interesting. Something click-worthy. Emails that drive curiosity, utilize FOMO, and include numbers, just to name a few.



Hooking users with subject lines Brands that sell long-term products have to make emails especially interesting to gain clicks. Warby Parker uses the subject line, “A little something,” in the email below. By implementing a curiosity gap, Warby Parker encourages curiosity among customers. The intention? Customers will open the email, whether or not they need new glasses.