Do you know how many searches are made on Google about your business

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Have you ever wondered how many people are interested in the solution your company offers and how many do searches related to it on search engines? Have you ever thought about which keywords are the most searched? For example, would it be better to use "t-shirt" or "t-shirt"? Would it be more effective to talk about "tax advice" or "tax consultancy"?

Before we answer this question, it is important to demonstrate how WhatsApp Number List Google and other search sites, such as Bing and Yahoo, can be the most practical and meaningful way for your customer to reach you, whether to find out about your company, search for information or even make a purchase.
Do you know how many searches are made on Google about your business?

A study carried out in 2012 by Interconnected showed that 61 % of global internet users search for products online and 44% start a purchase using search engines. This strong trend is increasingly exacerbated. So, we need to ensure that people who are looking for your portfolio will find your website, thus generating more business opportunities for your company.

To facilitate this “encounter” with the user, Sponsored Links are a great investment, especially when you want to sell something or carry out a quick action with immediate results. In practice, ads are made up of a title, a website, a short and optional text with contact numbers, prices and addresses. However, for this set of information to talk about the link to which the ad takes you and for it to reach your target audience, we need to define what words this audience uses to search for information that is important to them: the words -key, or keywords. These are the terms that, when typed during a search, will show the user a related advertisement.

Therefore, people are constantly searching online, we need to appear to generate opportunities and Sponsored Links are a way to reach this user. Ok. The point is: to be effective, we need to know how to choose keywords. How do people search for your products and services, especially those that fit your customer model profile? What do they call what you have to offer? What terms are most common for them? Does your website use these words in its content? And is your ad responding to the search made, with these words inserted there?

Therefore, if your company sells financial consultancy services to other companies, your ad should use keywords such as “financial management for companies” and “financial consultancy for companies”, so that entrepreneurs looking for such a service can find you during your Google search.

An estimated 170 searches per month for "tax consultancy" and 90 searches for "tax consultancy" can be seen. There are many more people entering the auction for "tax consultancy" and this can be seen in 2 columns of the table: Competition (High) and Suggested Bid (more than double the bid for the other word)!



These free tools are essential to have an overview of searches carried out on the internet about the market in which you operate and thus help your company to develop an online strategy that makes sense and makes your company stand out among the market players .

The ideal is to develop a holistic digital marketing strategy that responds to your company's challenges, such as generating more sales, increasing profit margin and even strengthening the brand image. If your objective is to generate more sales in a short space of time, Sponsored Links campaigns are a great option to start your investments in digital marketing, as they can be activated quickly and will be shown to anyone searching for your keywords. instantaneously.