To show up in the organic search results

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You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy. RECENT SEO CONTENT ARTICLES The Evolution of SEO Content in 8 Practical Steps What Is a Seed Keyword and How Can I Use It in My Research? How Can I Find Long-Tail Keywords and Why Are They Valuable? SEO Content Rules To Live By 5 Places To Get Ideas for Your SEO Content YouTube video thumbnail SEO vs. PPC: How To Choose Lightbulb on chalkboard with thought cloud drawn over it in chalk. Should you get married or stay single? Have a child or not? Invest in SEO or PPC? Yes, that last question is right up there with many of life’s tough decisions — at least as far as your business is concerned.

I’m here to help you better understand both sides so you can figure out how to dominate your digital marketing strategy. In this article: What is SEO Why do SEO? What is PPC Why do PPC? How to use SEO and PPC together FAQ: How can I effectively choose USA Email List between SEO and PPC for my digital marketing strategy? What Is SEO? Search engine optimization aims to improve a website so that it performs better in the search engine results pages, generates earned traffic and makes more money for the site owner or brand. Quality SEO works in conjunction with the search engines, not against them. That means upholding the webmaster guidelines set forth by Google and Bing.



Search engines care about SEO because they want websites to improve so that they offer a better user experience. Websites that do so are rewarded with more visibility in the organic areas of the search engine results page (SERP), as shown below. Google results page with cat costume organic listings highlighted. Screenshot of Google results page with organic listings highlighted In general, SEO is a long-term strategy that builds a site’s visibility and traffic over time.  over your competition, you want to invest in SEO. Why do SEO? Consider that Google’s search engine processes more than 2 trillion searches per year. People all over the world turn to search engines for key moments in their lives, whether it’s learning more about a topic, researching potential goods and services, finding local businesses, or buying via e-commerce.