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Your contact request We support companies with seminars, training courses, consulting approaches and coaching! how can we help you? Exciting insights – marketing executive – Holger Krebs – speaker at the KMT Now read the third part of our interview series with our speakers at the Cologne Marketing Day . Holger Krebs from YouMagnus AG will be speaking at the KMT on May th. on the topic: "Marketing manager vs. brand management - the art of driving brand development forward" We asked him five exciting questions: Please introduce yourself to our readers. Application photo_small My name is Holger Krebs.
I work as a project manager for You Magnus AG. You Magnus usa b2c email list AG covers the entire spectrum of personnel development. Here I am primarily responsible for overall coordination and I myself work as a trainer in the areas of communication training. Her lecture revolves around the topic of marketing leadership vs. brand management. What content can we look forward to? I present our guests with a concept for the successful management of employees and draw parallels to the management of brands. There are very interesting synergies here.

If you like I adapt a procedure that was initially designed for personnel development into the marketing environment. We look at what you can learn for brand management from ideas from modern personnel development. After all, we are all our own brands and want to sell ourselves as best we can. Where do you see the greatest challenges for marketers in ? I think it is becoming more and more difficult to anchor yourself in the minds of customers in a sustainable and positive way. The topic of acquiring new customers is always exciting.
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