9 Steps to a High-Performing Email Marketing Strategy

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The pandemic got out? You’ve likely sent out some COVID-19 updates by now. You may have also canceled or suspended insensitive email marketing campaigns. These actions may have disrupted your marketing calendar. Overall, though, it’s easy to focus on keeping customers informed of matter-of-fact company-wide policies.

The trick now is to navigate a sure path for marketing Australia Phone Number List emails through subscribers’ heightened emotions and preoccupied minds. More than 90% of U.S. adults prefer promotional emails over other communication methods from brands they’re interested in. How receptive will they be in this climate? The more you know your subscribers, the better you’ll be at balancing compassion with continuing campaigns.



Follow best practices for emails retailers can send after quarantine policies change. In the not-so-distant past, you may have targeted common subscriber segments: loyal customers, inactive followers, and the like. These days, there’s an extra descriptor to add to each segment: affected by quarantine. We’re all distracted and in disarray due to current events.