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While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it is often exclusive to activity on your site rather than all of the different channels you are working in. And… if you’ve ever had the pleasure of trying to build a report in a platform, you know how complex it can be.
Reporting and dashboards are a necessity nowadays. As an agency, I need to communicate performance to clients. As a marketer, I need to view our own performance. And… I also need to broaden our reports for leadership and narrow them to the Buy Bulk SMS Service teams or individuals responsible for their performance.

Google offers its own solution called Data Studio. While it’s technically codeless, it’s not simple to use at all and I’ve had some frustration in bringing in third-party data for use. The fact is, I simply don’t have time to troubleshoot and learn the platform. What I need is a platform that has a comprehensive selection of productized integrations in addition to pre-made templates that can be modified easily. That’s what tools like Whatagraph are for.
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