How can Google Analytics 4 help you with SEO

raifatulrafa258

In 2022, Google announced the transition from Universal Analytics to Google Analytics 4 . From July 1, 2023, only the new version of the analytical tool known to all marketers will be available. What will change? How can GA4 help you with website positioning? We answer these questions in the entry below. CONTENTS: Google Analytics – what is it? Universal Analytics and Google Analytics 4 – the most important differences Google Analytics 4 and the website positioning process Google Analytics – what is it? Google Analytics is a basic analytical tool among marketers, SEO specialists, webmasters, and Google Ads specialists .

Provides reports and statistics on user behavior on the Whatsapp Number List website, demographics, interactions with paid advertising, and traffic sources. Thanks to such information, you can draw conclusions and analyze the effectiveness of activities and, of course, if necessary, modify them accordingly. Universal Analytics and Google Analytics 4 – the most important differences One of the hottest topics in 2022 and at the turn of 2022 and 2023 in the SEO environment was the announcement of the transition to a new version of the tool, i.e. Google Analytics 4. From July 2023, the previous version will no longer be available, so data migration and switching to GA4 are inevitable. Google claims that the new version of the service is a completely different, fresh look at collecting and analyzing data. The new system is a response to changes in user behavior. Currently, over 58% of Internet traffic comes from smartphones - in the past, the basic device for browsing the Internet was a computer. In Google Analytics 4, data comes not only from websites, but also from mobile applications, so you can track the entire user journey and conversions from various devices. In addition, the data collection model is also changing.



In GA, the system was based on sessions, events and views, not be presented in one report. In GA4 we only deal with events, which gives much greater possibilities in the area of ​​collecting data and tracking user actions at various stages of his path. Differences can also be noticed in the number of available reports - in GA there are definitely fewer of them, but the system allows you to create your own templates, tailored to your needs. Screenshot showing templates in Google Analytics Screenshot showing GA modules The reports are much more extensive and we can freely modify them. FREE SEO AUDIT Google Analytics 4 and the website positioning process In short, Google Analytics 4 helps you analyze the effectiveness of your SEO activities and monitor the development of your website in the search engine. What exactly will Google's free service allow you to check? Traffic SourceIn the Acquisition tab you will find a report informing about new users and traffic sources.