Afact that Internet users demanded more data protection and privacy including transparency choice and control over how their data is used and it is clear that the web ecosystem must evolve to meet these increasing demands the post says . It is no surprise that the internet world is evolving and changing. But the questions arise as to how the end of thirdparty cookies will affect advertisers and publishers and what solutions are available for them and especially for SMEs. Cookies im Marketing The positive thing about cookies is that they taste good and can be used for interesting phrases.
However they usually drive marketers to despair. This refers to thirdparty cookies or data sets that should be accepted when visiting websites in order to be able to use all functions. But they also give website operators insight into what users are doing on the Phone Number List site who they are and where they click. If cookies are accepted for marketing purposes users may be identified and their activities on this website may be stored and processed. They are important for optimizing your online presence but also for advertising measures. The General Data Protection Regulation GDPR and the Telecommunications Act TKG stipulate how thirdparty cookies may be used correctly and which consent must be obtained from users.
The small text files called cookies can be divided into two categories Firstparty cookies These are stored on your device directly by the website you are surfing. They allow operators to collect analytical data and perform useful functions for a good user experience. Thirdparty cookies These are set by a third party not the website provider directly. For example advertisers who use the website visited as a channel. You tag users to make them recognizable. So these thirdparty cookies are important for online advertising purposes. So why do we have to say goodbye to this advertising.
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发表于 2023-12-21 15:21:58
