This takes the shape of an inverted pyramid

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Which becomes thinner as it reaches its epilogue, represented precisely by the sale to the customer. In this post by Pop Up Mag, let's see what the sales funnel consists of, what it is made up of and what activities revolve around it. Welcome back to our portal! Sales funnel: what it is and the actors around which it revolves As anticipated in our intro, a sales funnel is the process by which a lead (potential customer) transforms into an actual customer of a given product/service. The funnel takes on the shape of an inverted pyramid precisely to indicate the difficulty of the sales process, which only ends in a small percentage of cases in the sale of the product to the customer, while the previous phases lead to losing contacts. With multi-channel and the advent of the internet in sales processes, greater emphasis is placed on these points, which become fundamental in order to conclude a sale.



The funnel is made up of a series of variables: marketing, which makes that product useful to the customer to satisfy a certain need, objective or created ad hoc to sell the product/service; communication , which through, for example, persuasive copywriting, plays an important role in attracting Denmark Telegram Number Data the customer; the sale by the company, under certain conditions and at a given price; the customer's purchase , which can be single or repeated over time (in this we talk about customer loyalty); The protagonists of the process are therefore the company, the customer, the intermediaries and finally the actors who deal with marketing and communication. Without these there would be no funnel, as we know it. In the analysis of the sales funnel we recognize two main models to refer to: AIDA model (Attention, Interest, Desire, Action); classic sales model (Awareness, Consideration, Intent, Purchase, Loyalty); Let's now analyze them together. AIDA model The AIDA model consists of 4 useful steps to reach the purchase of a product/service: Attention. This phase consists of a set of activities, usually marketing and communication, useful for arousing the user's attention.





Be it a post on social media or a page on search engines, or even offline activities (if we want to remain outside the internet), aimed at highlighting our presence on the market; Interest. Here an important game is played in the process that will lead the customer to purchase from us. Once the lead's attention has been attracted, they need to become interested in us. This is the phase where we present our company, all the qualities of our product range and the advantages that there would be in purchasing. We must pay attention to the need that would be satisfied through the availability of our product/service; Wish. The third phase aims to encourage the purchase of our product. Then motivate our lead to purchase. Here the ease of purchasing, the advantageous conditions offered compared to the competition, the uniqueness of what we offer and the services connected to it come into play. Action. This is the final phase of the process, where the lead becomes a customer of our company, purchasing the product.

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