Customer success in supermarkets: how to apply this strategy?

pujadas

Be successful in gaining customer loyalty and making them buy from your store again. More than that, encourage them to become spontaneous brand promoters and always be satisfied with your retail products and services. Isn't that what every supermarket wants? And that’s why – and much more! – that investing in a powerful customer success strategy in supermarkets could be what’s needed for your business to grow and earn more.

Furthermore, it is always worth remembering that: It is 5 to 7 times cheaper for your brand to keep loyal customers than to acquire new ones; According to research carried out by Bain & Company , increasing the consumer retention rate by just 5% can whatsapp number list   generate an increase of up to 95% in your brand's profitability. These are ws data  just a few numbers that show the power of customer loyalty in your supermarket. And working towards customer loyalty is something that must be present in your brand’s culture, in all areas. Have questions about how to do this? Do you want to know more about this strategy that aims to enchant and spontaneously build loyalty among your shoppers? So follow our text and see how to achieve customer success in supermarkets.



Understanding what Customer Success is in supermarkets – also called “Customer Success” Well then. In short… “ Customer success is when your customers achieve the desired outcome through interactions with your company.” At least, this is the concept created by Lincoln Murphy, Customer Success specialist and author of the Sixteen Ventures blog. And the “desired result” cited by Murphy is directly related to what the customer expects when purchasing from your store, and not what your brand defines and understands as success. In other words: it is the satisfaction, enchantment and other positive sensations that the customer has when interacting and/or making purchases in your retail store .

And, when your brand understands the importance of causing these positive sensations and, more than that, makes them part of your daily strategy, the chances of you having more loyal and satisfied customers are infinitely greater. Of course, your metrics and numbers will be able to tell you this. But then… how to cause the “wow” effect, which results in customer success in supermarkets? 4 ways to put customer success into practice in supermarkets 1.

Understand what customer success is for your consumer Firstly, it is essential that you know your customer very well and know what they are looking for when purchasing from your store. Therefore, the first step to achieving customer success in supermarkets is knowing how to recognize that person's desires, needs, pains and desires. More than that, even anticipate desires that this client didn't even know he had. And how to do this? Having an excellent integrated customer management tool that shows you, assertively, who your consumer is and what they value most in your store. With this platform, you will have everything you need to pore over the data, segment your audience and generate delight in your customers. Furthermore, remember that you have different audiences in your store.