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Considering all orders, how much do your customers spend on average on a single order? Furthermore, the choice of KPIs can also be influenced by other factors that depend on the sector to which it belongs, business model and leadership structure. An example could be an eshop that sells exclusively on social media which must monitor specific performance indicators of the various platforms such as followers, number of comments, shares, profile visits and number of interactions with posts. material-webinar-customer-value-ecommerce Return to index.

How to monitor KPIs Once you have identified the KPIs you want to monitor you need to move on to the control and analysis part. Fortunately, there are several tools that allow you to track the performance indicators you have chosen: Google Analytics Google seo expater bangladesh ltd Analytics is a data analysis service from Google and allows you to monitor the traffic of a website, both in terms of volume, origin of the traffic and behavior on the site. This tool can also be implemented with the giant's other services , such as Search Console and Google Ads, to have an even clearer overview of user behavior and the progress of any advertising campaigns.



Social insights If your business is present on social media, they internally provide you with monitoring and management tools that can help you monitor all the KPIs linked to social campaigns. CRM A powerful tool from which to extrapolate the data to be analyzed in relation to KPIs is the CRM. In fact, inside it, you will find a lot of useful information to monitor, for example, sold/unsold products, revenues, costs, warehouse rotations. While as regards the CRM, you can find out everything you need at this link . Hubspot , for example, is one of the most integrated platforms for managing and monitoring all the metrics you have identified as crucial for your eCommerce shop.