Types of Marketing Campaigns

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The marketing of an educational product is fundamentally different from the promotion of other services or products. It comes with several distinctive features. The transaction is stretched out over time; direct advertising rarely works. Also, the customer makes a long decision to buy. So sales strategies will be special. Here are some of the most common types of marketing that work. The choice of approach should be based on your project's themes and objectives.

Nurture Campaigns
This method implies a system that automatically sends a series of emails to potential customers. The goal is to increase their readiness to buy. After that, you just have to hand over the lead to the managers and analyze the benefits. How to achieve success? Take a close look at the sales funnel and answer the following questions.

How long does it usually take for a potential buyer to move from being a visitor to a customer?
Is the sales cycle different depending on the type of buyer, does it change?
Answering these questions and taking solving steps will help you create the most perfect and highly effective advertising campaign.

Referral-Based Campaigns
This method is all about encouraging consumers to share products and services with others. The basis is the involvement of referrals, carried out by their efforts and initiative. However, the company supports and pays them. The goal is to make marketing communication aimed at potential consumers as effective as possible.

Such campaigns perform the following tasks:

increased traffic on the site and better conversion rate;
engaging the target audience in social networks;
dissemination of info about the company in the information exchange;



promotion of the brand and its products;
increasing recognition;
reduced budget and time to attract new customers.
People are more likely to trust friends' recommendations than advertising. Therefore, this kind of marketing works effectively. The strategy is popular among Internet-based companies selling consumer goods and services.