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Storytelling is an effective tool in emotional marketing because it allows you to create strong bonds between the brand and consumers. Storytelling uses narrative to tell the story of a brand and its products as well as to evoke specific emotions in recipients.  by using techniques such as creating personas that are associated with the brand; describing scenes and situations that are related to the product or services; creating metaphors and comparisons; and using bright and attention-grabbing images.

Storytelling can also be used to build strong social engagement by Web Design and Development Service providing content that will educate or inspire others. In this way storytelling can be an effective marketing and emotional strategy for brands that want to build a strong relationship with their audiences. HOW TO USE COLOR PSYCHOLOGY IN EMOTIONAL MARKETING. Color psychology is an important tool in emotional marketing. Colors have the ability to evoke specific emotions and associations which is why they are often used by companies to build a positive brand image.



For example red is associated with energy excitement and activity which is why it is often used by sports or energy brands. In turn blue symbolizes peace and security which is why it is often used by banks or insurance companies. Yellow is associated with optimism and joy which is why it is often used by food brands or children's products. Choosing the right color can have a significant impact on consumers' perception of the brand and their purchasing decisions.