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Divide the topics among the target groups. Again, dare to choose: for which target groups is this information most important? Et voilà : you now know which topics belong to which channels. Example: a vacancy for a school leaver goes to Instagram or TikTok. A vacancy for a management position with 5 years of experience goes to LinkedIn. And a vacancy for a practice-trained returner to Facebook. Another cherry. Armed with all insights and facts , you are resilient to internal interference.

Questions such as “Can you also put this on Facebook?”, you return with “Look, research shows that we have 80% less reach with that target group via Facebook than via Instagram. And so we choose Instagram.” Structure step ⑤ – Standardize your templates Study the photo editor content forms per channel. Say goodbye to just timeline posts, see what works well per channel. If you have determined per channel which content forms you will use, you know what you need in terms of input from the organization, design and image.



An you can order templates that you and your team use. Structure chart for social media  Getting started with the structure for your municipality? I made a handy schedule for you: Social media structure for municipalities. In brief: Divide your target groups that are too broad into relevant segments. Tip : Don't go too far, choose the most important. Investigate the potential reach of the different audience segments on the channels. Tip : Investigate the demographic characteristics of the channels first, that saves a lot of work. Make choices based on your figures.