WebP because it allows 30% more compression than

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Fully Optimized Images (Compression) Optimizing images with compression, resizing, reformatting, etc. can help save bytes, speed up page load time, and improve mobile site performance. Among other top recommendations, Google says to remove unnecessary high-res images and GIFs and substitute images with text or CSS whenever possible. Furthermore, it’s now easier than ever to serve compressed and resized images because these settings can be automated. For instance, you could have hundreds of images resized and compressed automatically with a script, reducing manual work (when building AMP pages, custom image tags make many of these same optimizations automatic).

Choosing an optimal image format can be difficult with so many options available. It all depends on Fax Lists the use case, but here are some of the most common: WebP: Photographic and translucent images JPEG: Photos with no transparency PNG: Transparent backgrounds SVG: Scalable icons and shapes Google recommends starting with JPEG, without any loss of image quality. 3. Prioritize above-the-fold content Improving your user’s perception of site speed is nearly as important as improving site speed itself. That’s why once your images are optimized, you must ensure they’re delivered at the exact right moment. Consider this: On a mobile device, the visible portion of the site is limited to a small area, above the fold. As a result, you have an opportunity to quickly load the content in that area, while the other elements below the fold download in the background. Note: What helps make AMP unique is that it has built-in prioritized resource loading, ensuring that only the most important resources are downloaded first.



It can be a challenge to reduce the number of images on a site — especially for retail brands, for example, with many products — but it’s still critical to at least minimize the impact of images on load time with these three tactics. Increase your page speed with AMP If your mobile pages are suffering from high bounce rates and low conversion rates because of slow page load speed, AMP pages could be your saving grace. Start creating post-click AMP pages to deliver fast, optimized, and relevant mobile browsing experiences to your visitors, and improve your Quality Scores and conversions in the process. As consumers become more tone-deaf to interruptive marketing, it’s imperative that brands identify their advocates and provide them the tools necessary to help refer their products and services. Extole’s referral marketing platform creates advocacy programs that scale for the biggest brands. On-Brand Sharing Create an effortless, integrated advocate-sharing experience.