Email keys as a complement for your eCommerce conversions

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According to a report created by emBlue , the most used email and marketing automation platform in LATAM, email is the fundamental complement to increase eCommerce conversions . Email as a complement to conversions The document states that email can help you sell and retain your customers at every stage of the purchasing process. Regarding sales and conversions , both on mobile and desktop, email marketing is the leader . Studies by the Direct Marketing Association indicate that the ROI of email is 4,300% , in addition to being the most economical channel of all. [Tweet “Keys to using EmailMarketing for conversions in your eCommerce”] Likewise, consumers continue to choose it as a means of contact , in addition to being the means of communication for those who have a business.

In fact, 70% of people who receive coupons use them ; 60 of them mention that they have received special offers and that this is the main reason for  Country Email List subscribing to email lists of online stores. The greatest contributions of email marketing According to the report, among the keys to the use of email marketing are: It is direct and non-invasive , since the user reads it when they decide to do so. It is a two-way communication channel , where the brand can push on its audience. ECommerce allows you to work with your database and develop well-segmented campaigns, truly reaching the public interested in that product or service. It allows you to have an immediate reaction to any user interaction. It is economical and scalable : it reaches the desired audience with a single click and allows the audience to increase.



Allows the creation of personalized and relevant messages , according to the client's interests. Convert more actions into purchasing power , since the “call to action” in the email is very specific when referring specifically to the product or service that interests the user. It is easy to measure the ROI of the investment , because the platforms provide analysis and statistics on email opening, time, number of clicks and conversions. Due to the above reasons, those responsible for defining a strategy or implementing an online store must develop a planned email marketing strategy , for each type of action long before starting the sale, in order to generate measurable processes and be able to activate actions. of response. Steps of an email marketing strategy First shipment Welcome Email – Sent automatically when the user registers.