A fitness tracker and a video

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This allows you to achieve two essential objectives in every strategy: more engagement and better brand perception. Examples of successful Gamification strategies There are many cases of Gamification applied to marketing. Let's look at some examples to better understand how it works. Zombies, Run! is a wellness App for iPhone, Android and Apple Watch.

To entice users to run and therefore download the App, the creators have created a parallel world, fused with reality, which comes to life during the run. It is a mix between game. Once you Job Function Email List download Zombies Run! the user is catapulted into a post-apocalyptic world. In running sessions, he must complete missions, collect objects and escape from zombies.



Another successful example of Gamification is Duolingo , the platform and App for learning a new language. In this case we find the Gamification element in the quizzes to be solved in order to unlock new levels and earn points and rewards. The user is involved right away and encouraged to continue the game and therefore learn. Duolinguo has been very successful, so much so that it was elected.