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Omnichannel eCommerce Today the customer journey is broader than ever. For their purchases, customers not only use a vast range of sites but also of numerous search engines, social platforms and devices. One of the most relevant trends of is the ever-increasing use of voice assistants, augmented reality and artificial intelligence . These tools are used for different activities during the cross channel purchasing journey. While users tend to use social media to look for inspiration and voice assistants to find new products, eCommerce sites and traditional search engines continue to play an important role in the actual purchasing activity. Multi-platform purchasing is the hallmark of the modern shopper.

The customer, instead of purchasing in the single eCommerce, prefers the experience in the marketplace which offers him a wider range of products to choose from without the need to search in the specific website. In this choice lies a limit for individual companies that work seo expater bangladesh ltd via eCommerce that of not having total control of consumer data. The solution? Avoid the exclusive presence on the marketplaces and give the right importance to our website and possibly guide the buyer to our website, step by step proposing a differentiated offer. Companies that also sell their products or services on the web must take this behavior, called cross-device commerce , into consideration to understand the purchasing processes and improve the overall experience.



Customers increasingly experience a double life of analogue and digital, use fixed and mobile technology, and are influenced not only by traditional media but also by social media. This further highlights the importance of omnichannel approaches a single user experience across all channels, digital and otherwise. But be careful, omnichannel marketing is not about being present on all existing marketing channels . It's about focusing on the marketing channels your target audience frequents , maximizing your online visibility on those platforms, and creating opportunities to engage with your potential customers.