Marketing Automation | How to increase your company's customers

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Marketing automation What is Marketing Automation? If you've heard about digital marketing, you've probably also heard something related to the term “marketing automation”. To understand its meaning, you first need to understand the concepts of automation and marketing separately. Today, automation does not just concern industry and factory floor machinery. Automation can also occur virtually. In this case, with data collection and analysis. Marketing, on the other hand, is nothing more than a set of strategies to optimize and meet consumer needs through products or services. Therefore, in short, marketing automation is the practice of using technologies and software to collect and exchange information with potential customers.

What can I achieve through marketing automation? With marketing automation, the sky is the limit. The biggest benefit you can achieve through this strategy is, of course, increasing your sales. However, to get there, you go through a series of other interesting results. Check out some of them: lead nurturing — it is perfectly normal that your customer is not yet fully prepared to purchase your product. With marketing automation dbtodata.com you have the possibility of automatically continuing to add value to what your company offers; personalized communication — one of the biggest benefits of using automation software is the possibility of segmenting in a very specific way, according to each campaign, making the result more assertive according to each persona in your project; more prepared leads — nothing better than a lead that is already prepared to buy, right?



This is the dream of salespeople, and also one of the characteristics of marketing automation; CAC reduction — customer acquisition cost is a very important metric that indicates how much you spent to acquire a new customer in your company. With automation, this number decreases. What does automation do for me? There are several tasks that can be performed by your automation tool. Between them: scheduling, monitoring likes, clicks and interactions of posts on social networks; e-mail marketing; creation of personalized forms; creation of landing pages; configuration of nutrition flows.