Things will change in 2023 Now with the rise of the creato

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Economy and millions of content entrepreneurs creating niche media sites, the opportunities for brands to buy small content brands instead of building audiences are greater than ever. —Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo In other words, think like a media company and build acquisitions into your strategy. This can help you reach your goals faster, so you can focus your content marketing efforts elsewhere. How? It's simple: your acquisition goal has already achieved those goals.
Some major operators are already using this strategy. A notable example is Semrush's acquisition Country Email List of Backlinko , which added more than 500,000 monthly visits! Content marketing acquisition example - Backlinko Semrush is not the only one. In 2020, Salesforce acquired The CMO Club.  

This trend isn't limited to large companies like Salesforce. Are there influencers who are building high-quality niche websites that align perfectly with goals you haven't achieved yet? In 2023, spend some time thinking about how to best use your resources. In many cases, working slowly but steadily to achieve a goal is the best path.



In others, however, acquisition may be the best choice. Preview the biggest content trends of 2023 Are you ready to improve your content strategy? Because this is the right time to do it. Improve your content: Taking an audience-oriented approach. Producing more effective content than ever.

Rethinking how you measure success. Want to know more about the year's content marketing trends? Download the State of Content Marketing 2023 report . Then, use what you've learned to make this your most content-rich year yet.