Happens with the sports industry , which has begun

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Change where it aims to move towards new technological tools that allow brands to connect with fans and change the way in which the spectacle of the major leagues and clubs is experienced. sports through the sports metaverse. Teams seek to connect with their fans in the metaverse The sports metaverse was born after different organizations in this sector began to approach web 3.0 and, currently, there are many leagues and businesses in this industry that want to get on board with this trend and generate new business models . An example of this trend in football is the inauguration of the first stadium in the metaverse , which was created from a collaboration between Sony and the Manchester City team of the professional football league in England, Premier League.

With this alliance, the Etihad Stadium, home of this football team, was virtually replicated, which will allow fans to watch City matches in an immersive way from anywhere in the world. “ While the concept of the 'metaverse' in the strict sense is still far from being a reality, more and more companies are developing their own immersive worlds with virtual reality . These spaces Phone Number List  allow for more vivid interaction between people, regardless of where they are ,” said Rodrigo Marbán, partner in the Digital Transformation area of ​​BC&B, a legal and business firm. NFTs successfully build the sports metaverse in Mexico A non-fungible token, or NFT, functions as an encrypted digital asset that represents something unique and is impossible to exchange or copy identically and has four main characteristics: it is unique, indivisible, transferable and with the ability to show its scarcity.



Analogy to understand NFTs in the world of collectibles is to think of them as a kind of certificate of authenticity . Electronic files are, by nature, easy to replicate and redistribute, so what the NFT does is add validation through the blockchain, which certifies that that piece of digital art is authentic and original,” detailed Rodrigo Marbán . In this sense, the sports metaverse has already begun its history in Mexico and the most recent case was the launch of 100 NFTs of the official shirt of the Mexican Soccer Team, which were created from a collaboration between the Mexican Federation of Soccer and Bitso with a view to the Qatar 2022 World Cup. The official jersey cost 1,800 Mexican pesos in the cryptocurrency Ether and was sold out in just 20 minutes.